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What's Next Boomer Business Summit

Vera Rulon | march 29, 2018

 

I had the pleasure of attending the What’s Next Business Summit in San Francisco on March 28th (the day before my 58th birthday). The Summit is all about "meeting the right person at the right time can result in life changing opportunities" as stated by key note speaker Falon Fatemi, CEO of Node in reference to Mary Furlong, the orchestrator of the conference now in it’s 15th year. Mary is the master of helping people make connections to advance the business of aging and finding solutions to help us age best.

We often forget that that people who are 50+ are our greatest asset and an incredible market that we are still at the tip of the iceberg. I’m proud to be one. I appreciate the message that we are a powerful force. As Lance Robertson, Administrator and Assistant Secretary for Aging of HHS’s Administration of Community Living stated during the closing panel that technology will not drive aging --- older people will drive technology. There is a growing realization that this is an opportunity.

I learned from some very interesting innovators and thought leaders in longevity and the aging economy such as Sonia Arrison, author of 100 Plus: How the Coming of Age of Longevity Will Change Everything.  Her key point was that how we work, how we live, and even biology is changing now that we are living longer. How we market to the changing demographic needs to be better too.

And the best way to do this is to work with us in order to make our longevity the best it can be. Members of Project Catalyst attuned us to the results of a project that looked at mobility and social isolation. A few surprising insights included that creative expression and play preserve capabilities and social relevance.

And that’s where the Agei.st tribe has it right. A creative approach and loving what you do gives us a sense of purpose and resiliency as we reinvent ourselves. Keep on! I will.