“When I entered the blogging world, I was surprised that there were a lot of boundaries. In this age and demo we didn’t have a connection to one another,” she says. “Midlife and beyond is very disparate and very invisible. I also heard from a lot of women that were having a difficult time — they had been reaching out to business, to brands, and being ignored. It seems like you’re dead in the water when you turn 50.”
So in February she launched her Fierce 50 Revolution, which sought to bring together 50 female bloggers over the age of 50 and create a collaborative community. She found 76, which she’s turned into a Facebook group numbering in the thousands.
O’Connell has since expanded her focus beyond women over 50 because of what she identified as a bigger opportunity: connecting with younger women to remove the fear around aging.
“That fear is already in the mind of 20-year-olds,” she says. “So, really a big part of it is inspiring women at midlife and beyond that they can do anything, that there are no limits, and no rules; that they can connect internally with those inner resources, that character that’s developed and emerged from life experiences.”
It was shortly after she launched the Fierce 50 that O’Connell reached out to me. We’ve since collaborated on a number of different projects and look forward to doing more in the future. Catherine is an extraordinary woman. She is initially disarming with her humility, grace and empathy, but underneath she is a warrior: organized, effective and gets the big scary stuff done. She is an instigator, a disrupter in the face of never having done anything like this before.
ageist sound advice
O’Connell started a business when she was in her mid-50s together with her ex-boyfriend and partner, Mike Castagna. So I wanted to get an idea of what that was like for her — and the lessons she’s learned.
get ready to dig in
“It’s very hard work. I had no idea. I’m a very hard worker by nature but I had no idea the effort it would require. We work six, seven days a week. We’re in our mid-50s running a startup. For the most part we don’t stop. It’s the hardest work I’ve ever done.”
“Make sure to match up with a partner who’s great in an area that you’re weak in. Mike is extremely technological and left brained. He’s an aerospace engineer so he can figure out everything. When we bought a fancy camera and started shooting for my blog, he taught himself Photoshop and Lightroom. I tend to be creative. I live in the inspirational cloud. I do all the writing, but he’s my editor.”
“I guess I’m trying as I get older to let go a bit more, to allow things to develop. It’s something that’s happened internally; you’re able to see things differently and step outside of that box. I find you’re more likely to step outside of that box than when you’re young. When you’re young there’s so much peer pressure, and you’re afraid to be yourself. The older you get, the more you can be real with yourself.”