chip conley, 57, author, entrepreneur, san francisco

ageist EDITORS | December 21, 2017


A few years ago, Chip Conley, a high-profile hotelier who’d sold the business he built up from scratch and turned to a life of book writing, public speaking and visiting music festivals, decided to do something rash.

At 52, he agreed to enter an industry he knew little about to mentor a CEO whose company was growing at a breakneck pace. The friendship of Conley and Airbnb founder Brian Chesky was trumpeted in the press and his new role’s title — Head of Global Hospitality and Strategy — seemed a fitting acknowledgment of Conley’s years building up Joie de Vivre into the second biggest boutique hotel chain in the country.

But within a few weeks, Conley realized he’d gotten it the wrong way around.

“My historical wisdom, some of it was valuable, much of it was not. My knowledge of how long it takes a housekeeper to clean a hotel room was not very valuable in the context of Airbnb hosts,” he told me. “So I realized my bricks and mortar wisdom was only half valuable. I needed to be as much of a learner as I was a teacher.”

Put another way, Conley said he “had to be open to being the person in the room who felt like I was the dumbest.”

For Conley this experience had some unexpected outcomes: an infusion of new skills needed in the tech economy, another book, a new idea for a retreat. But it also revealed to him how the skills he’d long taken for granted could be applied in a different environment, and inspired him to think differently about what we do with our newfound longevity.

photo Nina Dietzel

photo Nina Dietzel

Up until his work at Airbnb, Conley’s career followed the same path he’s now begun questioning. He “learned” at Stanford University — first as an undergraduate, then at its business school — then “earned” as he built Joie de Vivre from one boutique hotel (The Phoenix in San Francisco’s Tenderloin district) to 52 properties in 24 years (and through a couple of recessions). Before he “retired” to start a website on the world’s best music festivals, he penned a book on how Joie de Vivre endured the post 9/11 storm in the travel industry, with some help from 20th century psychologist Abraham Maslow.

PEAK: How Great Companies Get their Mojo from Maslow was instrumental in the early thinking of AGEIST. When he emailed us out of the blue a couple of years ago, we were giddy with delight — we felt we had really made something of value if Chip was taking the time to check us out.  Since then, Chip has been a tireless supporter and mentor to us. (Note: to people looking for secrets to success, Chip is probably the world’s quickest email responder.)

Not a year after PEAK was published in 2007, Conley collapsed on stage in St. Louis delivering a keynote speech. He actually flatlined — and paramedics had to resuscitate him. He attributes the medical emergency to a negative reaction to some antibiotics he was taking after getting a bacterial infection in his leg.

The episode left him searching again. Only this time it wasn’t for inspiration to help his company survive. He turned to another author — not Maslow, but Viktor E. Frankl, who wrote Man’s Search for Meaning. It’s no surprise that Conley later arrived at a company — Airbnb — that aspires to be more than a booking platform. In the same way, Conley — who’s spent a career without settling — sees later life as an opportunity to continue to live with meaning.

“The premise a lot of people have [around our increased longevity in the 21st century] is: ‘Oh shit, that means I have 10 more years of being aged.’ But what I propose, and what AGEIST espouses, is if you have 10 extra years, then what if those ten years are really a midlife atrium?” he says. “Think of it in terms of a house — an extra ten years, you typically fit it into the backyard. But what if it’s not an extra bedroom in the back of your home, but an atrium in the middle of your life. What if it’s just ten more years in your midlife?”

The unspoken challenge: What would you do then? In Conley’s case the answer is the same thing that worked so well earlier: throw yourself into impossible situations; be the "dumbest" person in the room again. In the short time I’ve known him, I’ve seen how eager Conley is in combing the zeitgeist for cultural trends and new points of view, whether he agrees with them or not.  During his time learning the ropes in the tech world, Conley also began to learn how to surf — a challenge at any age.


But he also realized he had plenty to offer the new masters of the universe. Chesky and team brought him on because of his knowledge of the hospitality industry as well as his years leading a company through shifting economic climates.

“The thing that they didn’t expect, that I think was my greatest value, was adding to the emotional intelligence of the company,” he says. “That had a lot to do with the fact that I’ve been on this planet a lot longer. And I do think that emotional intelligence is a skill you build over time and I think it one that is not given enough credit. And it’s part of the reason I became a confidant and mentor to so many employees that didn’t report to me.”

We strongly believe intergenerational work groups are the future, and you should ignore them at your company’s peril. But recognizing the skills that we possess and understanding how to apply them in a new context, especially one as dynamic as tech, is not a realization we make immediately. So Conley has plans to remedy this. On two acres of property he owns in Baja, he’s opening the Modern Elder Academy next November, where people who are hitting the reset button can come for a few weeks.

Workshops on how to mine a lifetime of skills and apply them to a new industry are part of the offering, but they require “pouring out some of your historical identity and even your knowledge and your way of being, [to create] space for new things to go in the vessel.” It’s this process Conley believes is the most vital in tackling later life and it’s something he talks about in depth in his new book, Wisdom@Work: The Making of a Modern Elder. Frankly, the book — which comes out in September 2018 — should be on the shelf of every HR department in America. We’re at the beginning of a wave that can either flatten us, or one we can surf. Conley shows us how to surf.

“The part that’s interesting to me is: How do we make moving into our 50s and 60s aspirational?” he says. “The best part of movies or sporting events is not the first half of the game, it’s the second half. It’s the crescendo effect of the latter part of your life.  And the crescendo is that it all comes together.”

sound advice

Chip is a master communicator, so the challenge of the above profile wasn’t what to include, but what to leave out. His passion is the value of intergenerational relationships, and so I wanted to allow a bit more space for him to talk about what he’s learned working with bright talent at a place like Airbnb.

I learn cultural trends. In many ways millennials have taught us that the three-phase life [learn, earn, retire] is over. It’s constant pivots. Now in a very mobile world, Airbnb isn’t the home away from home, it’s the home instead of home … There’s this idea of not learn, earn, retire. It’s more like retire and earn at the same time. And the idea that this work/life frappe is how it works. It’s not a work/life balance. It’s all woven together.

There’s an optimism and idealism that my generation have, and yet the social entrepreneurship side of millennials allow them to come from a perspective of ‘I’m going to go out and fix it.’ It’s sort of like the startup mentality applied to social causes. The level of confidence young people have in being able to go out and to create change themselves is greater than at any time in the past.

There’s a narrative out there that I think is not exactly accurate. Younger people are thirsty for learning and for having role models. Maybe not in the traditional way of having a role model; more someone who is a compatriot and confidant rather than a school counselor. It requires those that are older to be more culturally and progressively minded so we get where they’re coming from. What that requires is a cultural immersion so we can have a conversation with someone and not have judgement. So if you think of yourself as a cultural anthropologist among the millennials, learning, then that cultural sensitivity and curiosity comes through so that you’re not the person with judgement.