cindy sherman, 63: queen of the selfie
If you didn’t already think of her as a genius, check out her IG feed. Maybe you are thinking awesomeness on digital social channels is only for the digital-native younger person. Think again. Always the shrewdest observer and commentator of popular culture, Cindy takes on the craze of the moment: the IG feed as a staged narcissistic declaration of self-branding. Here we have someone at the very top of her game — the very best galleries, the very best museums — a legend now at the age of 63, taking her sharpest of sticks to a genre that so many aspire to use as a tool of gauzy self-promotion. Not Cindy. Her IG is something completely different, something that humbles us mortals. She also wins the best captions award. Groundbreaking transgressive digital work here.