ageist EDITORS | march 16, 2017


Colette Retiring

The famed boutique on Rue Saint-Honoré in Paris has announced it is closing: “Colette Rousseaux has reached the time when she would like to take her time, and Colette cannot exist without Colette.” Humm. We were initially saddened. After all, we remember when it opened and have since made it a must-see every time we are in the City of Light. 

Pardon our skepticism but we felt the need to investigate, and having made some calls to the inside fashion crowd in Paris, no one seems to believe they are really closing. For one thing, the brand is worth zillions. But more importantly, what is Colette going to do with her time? Play golf? It’s like with Ian Schrager after Studio 54; people of this nature (like most of our AGEIST tribe), don’t just stop. It’s not in their nature. Some suspect this may perhaps be an opening gambit to sell the brand (Tokyo maybe?) or the beginning of a new venture for Madame Rousseaux. Retirement for someone like her, at such a young age — doubtful.