Is The $100 Billion Back Industry A Hoax? I’ve been reading this new book, Crooked: Outwitting the Back Pain Industry, which makes a point that some cures, $100 billion worth to be exact, are worse than the disease. As a professional photographer my neck and low back are constantly pushed to hold positions that are terrible for my back health. Add in the iPhone forward-head disorder that we all seem to have, and I find myself speaking to some sort of doctor, massage therapist, or physical rehab person regularly. These professionals really save the day for me. But clearly not all professionals have our best interests in mind.