The 20,000 Hour Rule
Before Banksy and Shepard Fairey could command hundreds of thousands of dollars for their work, street art was far too low-brow for the rarefied tastes of the art market. And Joe Lewis couldn’t get enough of it.
Together with friends, the conceptual artist opened up Fashion Moda in 1978. The South Bronx gallery spotlighted Kenny Scharf and Keith Haring and graffiti artists dominating the New York cityscape, like Daze and Koor. “We were making art because we had to do this,” says Lewis. “We didn’t think it was going to take us someplace.”
Koor ended up having a painting in the Museum of Modern Art two years later, says Lewis. Scharf has had a successful career in his own right. And Haring’s legacy is far-reaching, including a piece on the Berlin Wall.