Onto the back of his apartment door in Italy, there whenever he left for the day, Marco Beghin affixed a card which read, “Allow Your Daydreams to Become Your Plans.” Beghin’s daydream as long as he could remember, was to live in New York.
He was working in sales at the high-end appliance company DeLonghi when the letter arrived in the mail announcing he’d won the green card lottery. He quit, his destination already planned out.
“When I arrived I did not have a job,” he says. “I found a job, again for the Italian company DeLonghi. The task there was to work with product designers and engineers to develop new products for the American market. I saw there was a lot of emphasis from designers into conceptual design/beauty ideas. While intention of designer was perfectly good in terms of functioning, the end product was always a compromise. Which made me think that ultimately, the real experience of the product itself comes from the user.”
Let’s put a pin in that thought, because it’s been nothing short of revolutionary for Beghin, transforming his approach to both mental and physical health and defining his career for the last five years.