The models in their 60s, 70s and 80s changing the game

Photo by Juergen Teller

Photo by Juergen Teller

"American Apparel's choice of a 62-year-old model to represent their brand coincides with Vivienne Westwood's 2013/14 campaign, shot by Juergen Teller, which features 60-year-old musician Leslie Winer. Meanwhile, 70-year-old Catherine Deneuve fronts the  latest Louis Vuitton campaign.

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Photographer Nick Knight believes the success of older models is part of a broader cultural change. 'We don't live in such a youth-based culture as we did 50 years ago,' he says. 'The internet is where most people get their fashion information from now, and we're seeing all manner of different cultures and values.'

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Of course, for many women, the representation of old age is far less important than their actual experience of it. But in the face of all the noise about 'the battle against ageing', there are many others who struggle to accept their changing bodies even while they celebrate their growing contentment. For them, the arrival of older models matters. As O'Shaughnessy says, 'I don't wake up in the morning and tell myself, I'm now a 62-year-old, and think about my age before I go out the door. What's more important is your attitude and how you feel about the ageing process.' Every time a Jacky O'Shaughnessy gazes out unapologetically from an ad, or Vivienne Westwood casts a Leslie Winer, ageing gets paired with vitality, and our visual vocabulary grows just that tiny bit more." - Anne Karpf via The Guardian