Tricia Cusden's Beauty Brand, Look Fabulous Forever, Is Something You Need To Know About

Photo via Huffington Post

Photo via Huffington Post

If you’re as fed up as we are about how advertising overlooks more mature women (unless they happen to be called Jane Fonda or Helen Mirren), you’ll be as cheered as we are by research carried out by beauty company Look Fabulous Forever, which proves definitively that advertisers are missing all sorts of tricks when it comes to targeting – well, people like us. (And maybe you.)

And to quote the founder of Look Fabulous Forever, the very-fabulous-indeed Tricia Cusden, ‘When I set up the brand at the age of 65, I had a hunch there would be a lot of older women who felt similar to me –ignored and overlooked by the traditional beauty industry. This hunch has been confirmed, not only by the results of this research, but by the success our brand has had with its positive pro-age message. The survey shows that there is a mismatch between how older women see themselves and how the advertising industry speaks to us.’ 

via Beauty Bible