kick-ass middle-aged women are the heroes in this video game ad

I’ll be honest: I know nothing about video games, or almost nothing. But when this came up on my radar I just had to share. I mean what’s not to like? Middle aged women out there doing the action movie thing like they are 24-year-olds. Rock on ladies! But the reason for the ad is what really got my attention. The game developer’s research found that 80% of the active players are women aged between 30 and 55.  Another stereotype bites the dust, turns out that the 15-21 year old male demo aren’t the only ones getting the bad guys.