ageist EDITORs | april 5, 2018

one for one

We’ve written before about our love of a good basic. Everlane t-shirts, for example, or the upcoming collaboration between Japanese brand Uniqlo and designer Tomas Maier. And when it comes to the absolute essentials, a small, striving brand out of Brooklyn has caught our attention this week. Founded by skateboarder and native Brooklynite Van Nguyen, Pomono does underwear basics really well. But it’s their message beyond the garment that resonated with us. As he was building the idea for his brand, Nguyen saw an astonishing stat: 65,000 people are living on the streets in New York. And though support services exist, underwear is the least donated item and the one which is most needed. So Nguyen set up a one-for-one brand promise with his fledgling company, donating a pair to homeless shelters for every pair sold.The first pair is free, you just pay the shipping. You can join the cause here.