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AGEIST FASHION

ageist editors | march 22, 2018

tomas maier for uniqlo

One of the brands most favorably mentioned by our interviewees and readers is Uniqlo — ageless style and affordable. Uniqlo may be thought of as a youth brand, but I own several pieces from it (the white button down oxford for $29 is great). 

The news of the day is that Tomas Maier, creative director of Bottega Veneta, is bringing his easy, relaxed style to the brand. 60-year-old Maier did 9 years at Hermès before opening his own line in 1997 and then in 2001 additionally taking over the Bottega Veneta duties.

What we like is sophisticated design of a long time super pro designer available at a modest price point. It’s of course part of a tradition of fast fashion/designer fashion collaborations, and although we were not that apt to rush to H+M for a Lagerfeld collab, the Maier/Uniqlo seems right up our alley. It’s designed for after work on hot summer days, in a way that is not in the least stuffy. The polos and Ts are looking nice for men, and the cotton long sleeve dress stands out in the women’s line.

Available May 18.